British automotive brand Morris Garages joins Vietnamese automobile market

05/04/2021     |     News-events

Morris Garages – British brand with 90 year heritage and great achievements

MG (an abbreviation of Morris Garages), founded in UK 1924, is well known as Britain’s first automobile brand and a symbol of the British automobile industry with a long heritage of more than 90 years. During its history, MG has broken more than 40 world speed records and won a lot of trophies at the races all over the world. In 2017, MG became the fastest growing brand in the UK, Thailand, Chile and Australia. In the following years, MG owns a network of more than 300 showrooms worldwide with a growth rate of more than 50%. By the end of 2019, MG models have been distributed in 39 countries from 6 plants globally.

British marque that symbolises style, freedom and fun – MG

Opportunity in Vietnam market

Considered to be one of the most active and high potential markets in Asia, Vietnam has continuously recorded a rapid growth of its automobile industry in recent years. 2020 is considered the start of a blooming year for Vietnam’s automobile industry to enter a new period. Car sales are forecasted to reach 500,000 per year from 2020 onwards and 1 million cars per year by 2030, creating great opportunities for car manufacturers and their partners, vendors, generating more employment and offering more competitive choices for Vietnamese customers.

Join the market, grab the chance

In May 2020, Tan Chong Group was officially appointed by SAIC Motor as an exclusive distributor of MG vehicles in Vietnam to tap on the vast opportunities and growing trends in Vietnam market. In 2019, SAIC motor was ranked 7th among all auto companies in the world. In the same year, SAIC motor achieved sales of 6.238 million vehicles and was ranked at the 39th spot of Fortune Global 500 Companies list. For Tan Chong, it is not a new name, this giant group currently owns networks in 16 countries, of which, Southeast Asia is considered as most important market with networks in 8 countries, including Malaysia, Thailand, Singapore, Laos, Cambodia, Myanmar, Indonesia, and Vietnam. In Vietnam, Tan Chong has been operating in the automotive industry for nearly a decade and it is one of the biggest SEA foreign investors in our country. Beside car importing and trading, Tan Chong also owns an assembly plant in Da Nang with experienced workforce, advanced technologies and global standards of manufacturing. The MG brand will be distributed by the group through its subsidiary TCSV (Tan Chong Services Vietnam). With the new role, Tan Chong can expand its presence in the Vietnamese automotive industry; it is also the first step for the appearance of this British brand and an opportunity for consumers to access to British premium products without premium price tags.

Currently, MG Vietnam brand has completed the preparation phase and is expected to build its first showrooms in Hanoi and Ho Chi Minh, and then expand to provinces across the country. The brand also sets the goal of opening 20 dealers nationwide within 1 year since launching. All MG showrooms in Vietnam will comply with the MG global identification standards, designed with a bold British architecture, combining classic and modern styles. With the principle of “Customer First”, MG Vietnam dealers commit to provide customers with high quality products and spare parts, great after sales service as well as professional warranty support.

MG showroom with MG global identification standard

British Premium products without premium price tags

A great combination of impressive design, intelligent technology and reasonable price, MG products are expected to create a new wave in the Vietnam market. Some popular models of MG are MG ZS, MG HS, MG 3, MG 5 and MG 6. Of which, the MG ZS and MG HS are two models that are expected to be launched in Vietnam market this year, both models are SUVs.

MG HS has received a lot of positive feedback thanks to its innovative technologies and attractive design. MG HS is awarded five-star safety certification by Euro NCAP and ANCAP in Australia. This is a high performance C-SUV, possessing world class quality that can comfortably accommodate 5 adults while delivering sports car performance, “achieving 0-100km/h in 7 seconds and braking to a stop within 36 meters”. In the first two months of it’s launch in 2020, MG HS became the best-selling SUV in Thailand with sales of 598 vehicles in January and 629 vehicles in February. This year, MG HS also became “Middle East Car of the Year” and the “Best Sub-Compact Crossover” under MECOTY award – the biggest, most coveted award of Middle East automotive industry.

MG HS – bestselling SUV in Thailand first 2 months of it’s launch in 2020

MG ZS is the second model that is expected to be launched in Vietnam. While MG HS gives us a sports elegance image, ZS’s design makes us feel it is premium and dynamic. This is also one of the most popular cars of MG, MG ZS has swept over four continents and 36 countries, becoming one of the best sellers in several markets, especially in the UK, Australia, Six Gulf countries, Thailand and Chile, attracting 250,000 new car buyers in just two years. In 2019, it won “the best SUV Under 1.6L 2019” and “Best Compact SUV” at J.D. Power Initial Quality in Thailand. This year, it received “Best Subcompact SUV” award in Philippines.

 

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