British marque that symbolises style, freedom and fun – MG

05/04/2021     |     News-events

MG (an abbreviation of Morris Garages) is well known as Britain’s first automobile brand with a long heritage of more than 90 years in the industry. MG’s influence now covers at least five of the seven continents, by the end of 2019, its products have been distributed in 39 countries with a total sales volume of nearly 300,000 units/year with 6 plants globally. Till now, MG brand has become an icon not only in British automotive industry but also in the global automotive history.

British marque that symbolises style, freedom and fun – MG

  1. MG’s historical background

Founded in UK 1924, MG at first, was personally owned by British motoring pioneer William Morris, then was masterminded by its General Manager Cecil Kimber, who has the vision to develop MG to be a fascinating sports car that possess unique characters and identity of dynamic British car.

Along its growing history, it has broken more than 40 world speed records and won a lot of trophies at the races all over the world, including speed record maker as “World’s fastest racing car”, “Bestselling racing car” and “Best quality racing car”.

Morris Garages – Since 1924

  1. Brand DNA

MG brand DNA condenses all peak performances that made it become successful for more than 90 years. The specific brand characteristics are recognizable and tangible at all MG touchpoints. That includes Heritage, High-fashion and High-tech. All these elements create the cars which are engineered with pure passion in speed and freedom on the road.

During its 90 year heritage, MG is described as an elegant, passionate, British gentleman who can inspire you with the passion to drive, let you feel the British originated driving fun and design quality and the spirit of motorsport. The High-fashion in MG possesses unique characters, fashion & function in style, identity of dynamic British car, which has been known to the world for almost a century. Performance with High technology that allows great driving experience, active safety regenerates those who are passionate in MG at any point in MG history remain fascinated with the brand. MG is making new technology approachable with its vision for the future of mobility: autonomous driving, connecting and sharing.

  1. Today MG

MG Product Line

Today, MG is more than an iconic octagonal badge; the brand has been re-launched with the strong financial backing, which allows us to stand tall in the global market and ready to write the most exciting chapter in what is already a very colorful story.

Nowadays, the new MG generations such as MG HS, ZS, MG3, MG5, MG6, MG Hector… are carrying the leading technology to connect the human with the car, with the environment and with the world to open your senses. Inside an MG you will be greeted by the latest technology to make your driving experience fun, safe and efficient.

Those vehicles are also committed to technology that not only gets you there quicker, safer and more affordably than before, it also contributes to a sustainable future for our people and our planet as every new MG is designed and developed to deliver outstanding levels of environmental performance.

The impressive designs with the addition of intelligent technology help MG models to be well received by consumers all over the world.

  • In 2017, MG becomes the fastest-growing brand in the UK, Thailand, Chile and Australia.
  • In 2018, MG has more than 300 networks worldwide with the growth rate of more than 50%. 2018 is also a “milestone year of sales success” to MG with the rapid growth in sales volume: 64 % in South America 104% in UK, 107% in Asia 534% in the Middle East, 708% in Oceania.
  • In 2019, MG ZS EV – the European standard pure electric vehicle is launched officially to the market with world-class “Net Green” technology and “Three-core Power” system, the maximum cruising range under constant speed up to 428 kilometers. with 163 miles (or 262 km) from a single charge on the WLTP combined cycle.
  • In 2019, the global sales volume of MG increases to nearly 300,000 cars. In the same year, MG is also awarded ”Breakout Brand of the Year” in Philippines and in 2020, it becomes the “Best Brand” in “Best 2020 Awards” organized by the Chilean specialized press.

In addition to sales development strategies, MG is also increasing its presence in sports and cinema to bring the brand image closer to its fans.

Form 2019 MG has been the Official Global Car Partner of Liverpool Football Club – the European Champion’s first team players. With the partnership expanding to include global markets, this relationship can help MG to accelerate growth and brand awareness in its key international regions around the world, including Europe, Asia, the Middle East, Australia, South America, North Africa, and many more.

MG becomes the Official Global Car Partner of Liverpool Football Club

In the same year, MG India has also engaged noted British actor Benedict Cumberbatch (widely acclaimed for his role as Sherlock Holmes in the series Sherlock), as its brand ambassador as a run-up to the India launch of MG Hector, its premium SUV.

Being more intelligent, more passionate yet friendly, MG today is more and more warmly welcomed as a global dynamic, high-performing brand by car lovers around the world.

Some milestone of MG

Year

Milestone

1924

THE FIRST MG IS BORN

1931

THE FIRST RECORD BREAKER
MG EX120 ‘The Magic Midget’ sets a land speed record, becoming the first 750cc car to exceed 100, hitting a speed of 103.13mph

1933

MG WIN IN ITALY
The MG K3 Magnette emerged triumphant at the Mille Miglia (1000 Mile) race in Italy, one of the toughest races in the world, and was the first non-italian marque to take the 1100cc class.

1945

AMERICA FALLS IN LOVE WITH MG
The company launched the MG TC, complete with latest features and gadgets. It sold nearly 2,000 units! This car can be credited with starting the American craze for the British sports car and the USA became MG’s most important export market.

1956

THE YEAR OF THE CLASSIC MAGNETTE

Initially, the MG ZB Magnette raised a lot of eyebrows. However, with its solid performance and superior features, the Magnette became everyone’s favourite in no time.

1957

SET RECORD. BREAK RECORD. REPEAT

The MG Ex181 sets a world record for reaching speed of 245.64mph. And then MG decides to break its own record in 1959 – by touching a speed of 254.91mph at Bonneville Salt Flats. The MG was driven by Sir Stirling Moss.

1959

NAME’S BOND, MGA BOND

MG decides to take things up a notch and launch the MGA, an upgrade of the heart-throbbingly popular MGA 1500. Fitted with a 1588cc engine, it gave the MGA an extra 6 BHP that pretty much made people fly.

1962

PRINCE CHARLES of uk GETS AN MGC

MGB – World’s most affordable sportscar was built. The fact that over 5,00,000 MGBs were built just goes on to show how popular it was. When Prince Charles went to University, he bought the B’s bigger brother, the MGC.

1982

GREAT THINGS, SMALL PACKAGES

After the doors of Abingdon closed, many assumed that this would be the end of the MG era. Contrary to popular beliefs, MG emerged stronger and launched the compact MG Metro. It has its own fan following still.

1983

 

FIVE DOORS, A THOUSAND FANS

The world was changing, and design was changing too. The Metro gave way to a superior five-door hatchback with exceptional performance and handling, the MG Maestro. It further gave way to MG Maestro Turbo.

2000

A NEW BEGINNING

MG ushered in the new millennium with the MG TF; an upgrade of the MGF. What followed was a hot-hatch, the MG ZR, and two sports saloons; The MG ZS and MG ZT. MG was back in the motoring world.

2007

SAIC SPEARHEADS THE MG BRAND

The MG marque and Longbridge plant were taken over by Nanjing Automobile. Cut to 2007, Nanjing Automobile gave way to SAIC Motor, and MG pops back on the world map as MG Motor.

2011

NEW ERA. NEW DEMANDS. NEW DESIGNS

Future forward as always, MG realized the need to be personal and changed to adapt the market demands. With high level customizations, MG introduced the MG3; giving consumers the power to co-design their cars.

2012

DESIGN MEETS POWER

The MG5 emerged as an absolute star, being a spectacular compact car with a stunning exterior design, plush interiors and an aggressive 1.5 liter petrol four-cylinder “VTi-Tech” engine.

2015

 

THE FIRST SUV IS LAUNCHED

Always on the edge of innovation, MG launches the MG GS, the first-ever MG SUV. Better agility enabled the MG driver to take his MG both on and off the road.

2017

THE MAGIC OF E-MOTION

The resolutely ahead MG E-Motion came with an internet-compatible infotainment system, built on a pure-electric modular architecture platform. It boasts of 0-100 km/h in less than four seconds, and has a range of over 500km.

2018

INNOVATION THRIVES WITH THE MG HS

MG HS – the next big thing by MG is all set to take the world by storm with a plush design and advanced technology, blind spot monitor, rear-cross traffic alert, a 360 degree AVM, 10.1 inch floating central display and much more.

2019

SHAPING A NEW ERA

The iconic British Sports Car Brand is widely introduced to different markets following its “Global strategy”.

In the same year, the MG ZS EV – the family-friendly electric SUV was launched. Designed for those who want all the advantages of a zero-emissions vehicle without compromising on practicality or style.

 

 

Logo Loading